Archive for the ‘Business’ Category

atomic clockAtomic clocks were First revealed in 1949, but by the mid 1960s they had progressed to the point where they had been the most accurate clocks on the planet; more precise than that which had become the master clock by which all other clocks and watches in the world was regulated up before then – the rotating earth itself. In reality, in comparison with the precise measured beat of the atomic clock, the ground was revealed to be rather a bad time-keeper. In 1967 one second of time was redefined as being 9,192,631,770 vibrations of this Caesium-133 atom, instead of one 86,400th region of the mean solar day.

In 1972, when atomic Clocks took over the function of the world’s master time-keepers, the time was initially set like any other clock to match the motion of the sun as it rose and set. Man’s most advanced technical triumph in keeping track of time has been constructed to agree with the humble sundial – certainly man’s oldest way of monitoring the passing of the day. Since then, atomic clock has become vital in regulating the increasingly intricate technology that creates the infrastructure of our lives. Internet web servers and email providers all need to operate in synchronized harmony. GPS satellites know the right time to within a billionth of a second so that they could keep us found to within a few yards of where we really are. Cell phone networks passing on our text messages and digitized voices also need to be aware of the opportunity to high precision.

But there’s a problem. The earth’s speed of rotation is gradually slowing down. The principal reason for this is that the moon. As the moon goes round the earth, it pulls at the waters of the great oceans of the world and moves them around, making the tides we see in ports and in the sea-shore. However, sloshing all that water around and dragging it on the sea bottom creates heat due to friction. The heat produced is finally radiated out into space, but the power to make that heat has to come from someplace. And that somewhere is the rotational energy of the ground the possible energy stored up in the planet by virtue of it rotating like a gyroscope. Another consequence of the tidal friction is the planet’s rotational energy is being moved to the moon’s orbital energy, so the moon is slowly getting further away from the ground. A hundred thousand years ago, back in the days of the dinosaurs, the afternoon was about 4 minutes shorter than it currently is. Ten thousand years ago, back in the days of Stone Age man, the day was about a quarter of a second shorter than it currently is. Back in 1967, the afternoon as marked out by the atomic clocks was 0.006 seconds shorter than it currently is.


A banner ad is a Graphical promotion used on sites as a kind of advertisement. Banner advertisements can come in almost any size you need, but the accepted standard is 468 pixels wide by 60 pixels high. Because of the widespread acceptance of the size, the identical banner ad may be used on many websites without needing to reconfigure the size and design.  There’s a great deal Of controversy concerning the effectiveness of banner ads. Some folks swear by them, others swear at them, saying they do not work worth a damn. Although click-through rates have gone always down, the same can be said of banner ad rates. The typical click-through rate hovers somewhere around 0.5% range for banner advertisements. But, with a fantastic banner design and positioning it is still possible to achieve a great return on investment, by combining below-average advertisement prices and above-average response prices.

in banner video

Banner ads are sold in any one of three ways: cost per 1,000 impressions CPM, pay per click PPC, or pay per action PPA. Purchasing a PPC banner is Generally more expensive than the CPM basis, but may be more successful because people really take some sort of activity by clicking though to your website. Among the downsides to PPC banner ads is that one individual may click on an advertisement more than once and you get billed for each click. However some ad providers monitor IP address, and only charge one click per computer each day. Most places though do not do so for the simple reason that it means less money in their pocket. The effectiveness of Cost per impression banners may fluctuate quite a bit, depending upon their placement on the page and you generally pay the same if the banner is displayed prominently at the top of the page, or concealed in a bottom corner.

Most CPM banner websites rotate the banner ads throughout the site (Run of Site – ROS) and throughout the webpage. in banner video to reach general audiences are usually priced at 1 to 10 CPM, while targeted websites may get CPM rates of 30 – 50 or more. Despite the fact that it may not look like much, banner ads can be very expensive. Do the math with me. If you are paying 10 CPM and the click-through speed is an industry average of 0.5%, then it costs you 10 for 5 people to your website, or 2 per person. If 2% of the traffic to your website makes a purchase, then your client acquisition cost (CAC) is 100. That means for each transaction you do you will need to pay out 100 in advertising fees. Some sites do not even can convert 2% of visitors into customers, especially when they arise from a banner ad. In order for banner Ads to work, you will need to combine above average click-through prices, with below average banner ads and market either a high-ticket item, a product with a high markup or have a solid back-end set up so that you earn money on the second, third, fourth and even twentieth sale. Pay per action banners Are usually the most expensive, as you pay only for a desirable action. This may be a merchandise purchase, having someone sign up for an email list or any other actions you desire. PPA banners can be quite much like a affiliate program and use the identical sort of tracking.